Greg Duncan

Mr. Duncan,

I would very much like to speak to you about working with Pfizer.  I have done a fair amount of research and found a few key areas where I believe USWeb can be of great value.

One of the core competencies of USWeb, as you may have noticed, is search engine optimization.  This is simply the ability to have the right content made visible to search engine users.  And this is an area where I think we can be of great value to Pfizer.

One great example of what we can do for Pfizer is based around your OTC product Sinutab.  According to the Phizer website:

http://www.pfizer.com/pfizer/do/counter/allergy/mn_sinutab_nondrying.jsp

Sinutab relieves nasal congestion.  Terms like “stuffy nose” or “home cure for stuffy nose” are regularly searched terms in search engines.  There is no mention on the first page of Google of Sinutab:

http://www.google.com/search?client=safari&rls=en&q=stuffy+nose&ie=UTF-8&oe=UTF-8

Turning focus to another popular OTC product, Sudafed I see note that Sudafed is a great cold medication.  But when I search for “cold medicine” in Google, there is no mention of Sudafed.

http://www.google.com/search?client=safari&rls=en&q=cold+medicine&ie=UTF-8&oe=UTF-8

Search marketing is about being found when people are searching.  I would be willing to guarantee that we achieve first page visibility for Pfizer products for the terms that matter for your business.  When someone does a search for “cough medicine”, we should assure that the user knows that Sudafed is a great product that can help calm their cough, relieve their headache and help lower a fever.  

I would very much like to speak to you about our programs and see where we can be a fit for Pfizer.  Please feel free to contact me anytime.  Thank you for your time.

Sincerely,

Ed Shull

Chief Executive Officer

USWeb

ed@usweb.com

(949)330-6652