IAB (Interactive Advertising Bureau)
The IAB is the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues.
The quality of the IAB leadership, membership and industry initiatives, such as standards, research, advocacy and education, benefit the membership as well as the industry as a whole.
IAB Objectives
- To increase the share of advertising and marketing dollars that Interactive media captures in the marketplace
- To organize the industry to set standards and guidelines that make Interactive an easier medium for agencies and marketers to buy and capture value
- To prove and promote the effectiveness of Interactive advertising to advertisers, agencies, marketers & press
- To be the primary advocate for the Interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
