Web Development
Overview
Micro Sites
Conversion Optimization
The XCO Process
Section 508 Development
Benefits of Section 508
Section 508 Standards
XHTML and CSS

Contact Info

USWeb, LLC.
631 N. Stephanie St.
Suite 507
Henderson, NV, 89014
1-800-931-8062

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XCO: Extensible Code Optimization


USWeb is devoted to accomplishing maximum web presence for our clients. With our unique combination of online marketing knowledge and web design & development experience, USWeb realizes that achieving premium results requires technology and marketing to work together. Traditional development firms may be able to produce a nice looking design, but do they stop to worry about how people will find your site? And while traditional marketing agencies may be able to drive traffic to your site, can they ensure your visitors won't be driven away by load times, technical issues, or stagnant design? USWeb created XCO as a standard set of best practices in order to overcome the obstacles faced by old-fashioned design or marketing firms. XCO outlines integrated developmental and marketing standards for every phase of our projects, from conception to implementation.

Core Principles of XCO

At its foundation, XCO is comprised of several technology and marketing platforms:

  • XHTML and CSS: Sites are built in XHTML for speed and browser compatibility. Errors and extraneous code are eliminated. Cascading Style Sheets (CSS) are used to separate presentation from content for consistence in look and feel, ease of design modification, and greater user accessibility.
  • Code Structure Optimization: Sites are coded with structural elements placed to limit interference with search engine spiders and assistive technologies while ensuring pages display effectively.
  • Search Engine Optimization: Sites are built with search engines in mind. Each page contains optimized content, unique title and meta tags, and other elements perfected for improved crawling and indexing by search engines.
  • Conversion Optimization: Sites are designed to promote ideal user experience. Navigation is simplified, fields are explained, design is dynamic, links are active, and confusion is eliminated.
  • Forward Compatibility: Sites are coded along progressive lines to ride the waves of the future. XCO sites will be viable on the greatest number of platforms, including mobile phones and PDAs, now and in the future.
  • Section 508 Compliance: Sites are Section 508 compliant, ensuring content is accessible to all users as required by the Americans with Disabilities Act (ADA).
  • W3C Validation: Sites are validated with W3C to guarantee error-free coding, shortening load times and widening browser compatibility.

The XCO Advantage

By leveraging the most effective web technology standards and combining these with solid online marketing practices, XCO compliant sites have a proven performance track record in today's market while utilizing the technology for tomorrow's. Every aspect of XCO centers around one primary goal: creating a self-marketed web presence emphasizing speed, compatibility, accessibility, and future maintenance / expansion. XCO compliant sites perform better, are search engine friendly, and are prepared for tomorrow's challenges. Through XCO, USWeb has achieved maximum web presence for a number of clients, and we can do the same for you.