Conversion Optimization

Increasing ROI is not simply a matter of getting more qualified traffic; it's also insuring that your Website is converting at its best possible levels. During the conversion optimization process the online marketing specialist at USWeb will review every aspect of your Website to create a better user experience, and most importantly, increase the conversion of your site.

The Conversion optimization process consist of several elements:

• Browser Compatibility - How does your Website appear and perform under different operating systems and browser combinations? We will check your site against every browser and operating system possible and give a full report on those user experiences. USWeb doesn't stop at pointing out the problem, we will also create the proper pages for these users and incorporate them into your site's infrastructure.
• Dead Links - This is a simple, but often overlooked part of your site's functionality. By checking all your links on a regular basis, you decrease the chance of losing a visitor. USWeb goes through all your links to insure that they are functioning properly.
• Content Creation/Correction - Is your site written to sell? Part of USWeb's Conversion Optimization process is going through your written content to insure that people who read your Web pages learn what they need to know to purchase your product.
• Log Files Analysis - USWeb's online marketing specialist do extensive research through your log files to determine where people leave your site and then investigate why.
• Surveys - USWeb's online marketing specialist contact successful users of the site as well as launch an exit poll to ask why a visitor is leaving the site.
• Focus groups - USWeb conducts focus groups in four different regions of the country. Members of the focus groups are asked to surf the site naturally, and are then given a task to complete on the site (ie. Purchase product or request information).
• Competitor Analysis - Leveraging USWeb's contextual network, USWeb can view the surfing habits and conversion rates of your competitors. By studying what they do right and wrong, our online marketing specialist can make improvements that have a significant effect on the bottom line.

These are a few of the steps that go into our conversion optimization package. Please contact USWeb now to get more details on this very detailed process.