Interactive Media Buying

When planning an interactive marketing campaign USWeb works with the client to establish the goals and overall marketing objectives for the campaign. Once USWeb discovers all the needs, strategies are put into place to insure success.

Media planning is about getting your message to the right audience. Research and experience are your best allies in discovering the proper channels to reach your target audience. USWeb brings years of experience working with ad networks and publishers and brings their cumulative knowledge of all past campaigns to the table for each new client.

Creative Design

Knowing the channels for the right audience is only one piece of the puzzle. Creating ads that catch the eye, present a call to action, and enhance the brand are as important as getting them in front of the right people. Leveraging the latest rich media technology, as well as innovative designs helps get your ads noticed and clicked.

Analytics

USWeb knows that results cannot be assumed, but measured. That's why USWeb has created the most comprehensive ad management tool in the industry, ADNerve. AdNerve was created to give the real information in real time, and in a format that is easy to understand. Analytics is not about generating paper, it's about generating profits.

Viral Internet Marketing

Creating an online buzz campaign can create a brand lift that no amount of media spend can replicate. USWeb creates campaigns that get people talking. Creating online games, starting an industry blog, being talked about in a popular chat room, or mentioned on the right websites can generate an active interest, even evangelism in your brand.

Search Media

USWeb is the leading search marketing firm, and that expertise extends into search media. Overture and Google AdWords are a crucial part of any online marketing campaign. Being found when your customers are searching is essential.