Jim McDowell

Mr. McDowell,

My office has tried to reach you several times, but you have very good gatekeepers.  I would very much like to talk to you about some areas where I think USWeb can be of great benefit to BMW.

First let me say that I am a big fan of BMW marketing, especially when it comes to interactive.  I have read more than one article where a major marketer has stated they want to market like BMW. 

USWeb is an online marketing firm that specializes in search engine optimization.  Simply put, we help companies rank in search engines for terms that are important to them.

I did some research on BMW’s visibility in Google and found some things that may interest you.  First, BMW does not rank well for the individual model.  When I search for BMW you rank well, but when I search for BMW 745, I get results from sites that wish to help facilitate the sale. 

http://www.google.com/search?client=safari&rls=en&q=bmw+745&ie=UTF-8&oe=UTF-8

Here are the results for a car I’m particularly interested in, the BMW 645 Convertible:

http://www.google.com/search?hl=en&lr=&client=safari&rls=en&q=bmw+645+convertible&btnG=Search

I believe that BMW should maintain control over the first page of search results that would matter for your business.  I am a great example of a typical BMW customer.  I first noticed the 645 convertible on the Showtime show “Huff”.  I was so impressed with the car, I went and looked up information immediately.  I didn’t know yet which model it was, so I searched for “BMW convertible” and this is what I found:

http://www.google.com/search?hl=en&lr=&client=safari&rls=en&q=bmw+convertible&btnG=Search

This was not as helpful as I had hoped.  About a week later I noticed one parked in Laguna Beach.  I quickly looked to see which model it was.  I went home and did a search for “BMW 645 convertible” (see above link) and did not find very good information.  I finally just did a search for BMW and found your site. 

Our plan would be to first make your site rank for every model you make.  We could them also work on terms to help capture new car buyers, and make sure that quality reviews ranked high for model names as well.

I would love to go over some of these ideas with you.  Please feel free to contact me anytime.  Thank you for your time.

Sincerely,

Ed Shull

Chief Executive Officer

USWeb

ed@usweb.com

(949)330-6652