Local Search Engine Marketing

Today 60 million Americans will conduct searches on sites like Google, Yahoo, AOL, and MSN. Over 30% of their searches are for local businesses like yours.

Leveraging USWeb’s Local Search Engine Marketing platform you’ll be able to reach your customers at the exact moment they’re looking for your products or services. When users search on a search engine, they’re showing interest in a product or service. Your customers will see your ad next to relevant search results they’ve requested on the major search engines. With our ability to target ads geographically and your ability to control how much you’re willing to spend each month, the end result is a higher return on investment (ROI) for your advertising budget.

We've made it easy for you to get your business found when your potential customers are searching for you. Take advantage of the fastest growing advertising medium in the world and allow us to introduce your business to future buyers today!

"Search Engine advertising is the fastest growing medium in the world. In fact the segment is growing at 8 times the rate of other forms of advertising and by 2009 it will be a 16 billion dollar industry."

A Whole New Way of Marketing! - Pay-Per-Click advertising empowers you to reach your customers at the exact moment they’re looking for your products or services. When users search on a search engine, they’re showing interest in a product or service.

Reach the people interested in your products and services. - Your ad only gets displayed to people seeking information related to the keywords associated with your products and services. So instead of looking for new customers, you’ve got new customers that are looking for you. Your ads will appear on all the major search engines such as Google, Yahoo, MSN, SuperPages, Altavista, and AskJeeves . Whether you are looking to attract thousands of new customers or just a few, USWeb can help you reach them on a neighborhood, city, state, or national level.

Only pay when people click through to your site - The main reason Pay-Per-Click advertising produces such incredible ROI (return on investment) is that your investment is well controlled. You decide what you’re willing to pay each month on your ad, and we distribute that amount evenly throughout the month to insure that your ad displays consistently. Your cost-per-click could be as low as 10¢ and you only pay when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads.

Continual Campaign Management & Optimization - Unlike other advertising company's, we do much more than just put your ads out there. With advanced tracking tools and experienced marketing analysts, we keep a close watch on the effectiveness of your campaign to determine which of your keywords are generating the most clicks and which are converting to phone calls, sales, leads, sign-ups, downloads or page views. In addition your campaign is continually altered and refined to drive even better results. You will receive a daily "Progress Report" summarizing how much was spent the prior day and how many visits, phone calls, sales etc. were made as a direct result of your campaign.

customers are looking for you online. your competition is there. are you?

Pay-For-Performance Advertising: When a user enters a keyword or phrase that is associated with products or services you offer in the major search engines, your ad appears. With the Pay-Per-Click advertising model, you only pay when a user actually clicks your ad and is directed to your website or offer page. You Only Pay For Targeted Leads!!

Distribution: Our belief is that no single search engine can provide sufficient traffic to achieve maximum ROI (Return on Investment) for local advertising; by combining all the major search engines into one solution, USWeb can deliver the most effective leads at the best price!

Budget: With our service, you can determine the amount you would like to dedicate to online advertising. We will make educated budget recommendations based on industry, geographic area, and your individual campaign goals as to what a good starting budget should be. See our Pricing page for more information.

Keywords: We research and select thousands of keywords and phrases directly related to your industry. Most campaigns begin with as many as 5000 keywords and phrases to target. The types of keywords and phrases we target for each campaign include:

(Insert other Keywords related to your target Customer)

• Core Keywords - "hotel"
• Misspellings - "hotell"
• Geographically Targeted Keywords - "downtown hotel miami"
• Related Keywords and Phrases- "boutique hotel miami "

Management & Optimization: We manage your online advertising campaign using industry leading technology. In fact 40 of the top 400 search marketing advertisers use the same bid management solution as we do. This "Smart" technology uses real-time data to modify your campaign by focusing more on the keywords that are producing leads and less on the ones that simply cost you money. During the first 3 months of your campaign, every aspect is carefully monitored by experienced Marketing Analysts and high technology software in order to get attract the most customers for your advertising dollars.